The Agility Test: Is Your Luxury Hospitality Brand Ready for Global Markets?

Sales teams driving international growth require an extra-large dose of one key component—agility.

The very definition of luxury hospitality varies significantly between regions and cultures. If one property falls short because it missed that lesson, the team will need the flexibility to reassign resources to address the gap.

As you reflect on your plans for international expansion, consider this: Can your strategy adapt without falling apart?

Taking a pulse on agility

Use this focused checklist to assess the agility of your sales strategy for international expansion. Check off the fully implemented items in your organization to identify critical strengths and opportunities.

Market Responsiveness
- Real-time performance dashboards
- Solutions implemented within 7 days
- Tactical decisions made locally
Scalability Capabilities
- Pre-vetted talent pipelines
- Adaptable onboarding processes
- Robust reservation systems
Cultural Integration
- Experienced local sales professionals
- Culturally contextual marketing materials
- Local business etiquette integrated
Technological Adaptability
- CRM integrated with regional platforms
- Multi-currency/payment systems
- Segmented analytics
Organizational Structure
- Regional sales directors with autonomy
- Balance of global/local customization
- Central oversight with local autonomy
Crisis Management
- Market-specific contingency plans
- Pivot messaging in 48 hours
- Alternative distribution channels

Next steps

Start building greater agility today by identifying your weakest category from the assessment. Create a 30-day improvement plan focused solely on that area.

The team at GO-Global Outsourcing offers outsourced sales services to help you achieve your sales objectives without increasing your headcount. Contact us today to learn more.